2026 Ladies’ Night · Merchant feedback

Feedback questions

Registration

Business name

How did you confirm participation?

Directly with a committee member (email, phone or in person)Official participation formBoth a committee member and the formOtherUnsure

How else did you confirm participation?

How easy was registration?

Did you get the information you needed in time?

YesSomewhatNoUnsure

What was unclear or difficult about registration?

Promotion & communication

How did you promote Ladies’ Night?

Select all that apply.

Shared DEMA’s social media posts or graphicsCreated our own social media contentSent email or text messagesPromoted the event in-storeOtherDid not actively promote the event

How else did you promote the event?

What limited your promotion?

Select all that apply.

Materials arrived too lateWe weren’t sure what content was availableWe didn’t have time to create or schedule contentWe weren’t sure what information to shareWe preferred to create our own contentOtherNothing limited our promotion

What else limited your promotion?

How effective was DEMA’s promotional support?

Which promotional resources were most useful?

Select all that apply.

Social media graphicsPromotional videosWebsite or event mapPrinted materialsMerchant communicationsOtherNone were usefulDid not use these resources

Which other resource was useful?

What support was missing from DEMA?

Hours & business impact

When was Ladies’ Night traffic busiest?

Select all that apply.

Noon–2 p.m.2–4 p.m.4–6 p.m.6–8 p.m.8–9 p.m.Unable to determineWe were not open during event hours

Compared with a typical Thursday, how was customer traffic?

Significantly moreSomewhat moreAbout the sameSomewhat lessSignificantly lessUnable to determine

Compared with a typical Thursday, how were sales?

Significantly moreSomewhat moreAbout the sameSomewhat lessSignificantly lessUnable to determineNot applicable

Should the event start at noon next year?

YesNoNo preference

What start and end times would you suggest, and why?

Raffle & activities

How easy were raffle tickets for staff to understand and explain?

Any problems distributing tickets, explaining rules or finding drop-offs?

YesNoNot applicable

What happened, and what would have helped?

Did the raffle or activities encourage purchases or participation at your business?

YesSomewhatNoUnable to determineNot applicable

Charitable giving

How did you feel about including a charity?

Very positiveSomewhat positiveNeutralSomewhat negativeVery negativeUnsure

Did fundraising create challenges for your business?

NoYesNot applicable

What challenges did you experience?

Should future Ladies’ Night events include a charity?

YesNoUnsure

Next year

Which areas created the greatest challenges?

Choose up to 3.

RegistrationCommunication before the eventSocial media or promotion supportPrinted materialsNoon start or extended hoursCustomer traffic or salesStaffingRaffle instructions or ticket distributionActivities or giveawaysCharitable contribution expectationsEvent-day supportOtherNo significant challenges

What was your biggest challenge?

What should we keep next year?

What one change would help most in 2027?

Would your business participate again?

DefinitelyProbablyUnsureProbably notDefinitely not

Ladies’ Night feedback

Registration

Promotion & communication

Hours & business impact

Raffle & activities

Charitable giving

Next year

Review

Thank you!